I’m Ebubekir Kaplan, a fractional CMO and the founder of whispers.work, working with founder-led businesses that need their story, strategy, and pipeline to finally line up.
Through whispers.work, I turn messy ideas and scattered tactics into a sharp narrative, a focused marketing plan, and a simple rhythm the whole team can follow.
If you’re a founder carrying “all of marketing” in your head, I help you move that weight out of your mind and into a calm, predictable growth system.
C‑level ownership of marketing for founder‑led companies that need senior direction without hiring a full‑time executive. It’s about translating your vision into a calm, predictable growth engine, one narrative, one strategy, one rhythm.
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<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> Get in Touch: [email protected]
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Most marketing ecosystems are rich in specialists. Data, creative, brand, production, AI, influencers, all present, all capable.
What’s usually missing is ownership! whispers.work is not another agency, it is the fractional CMO layer that aligns strategy, execution, and commercial outcomes.
Where strong teams and partners exist, we orchestrate them. Where gaps exist, we step in and build, temporarily or structurally, until the system works.
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From growth and performance to product marketing, go-to-market, pricing, and lifecycle strategy, whispers.work turns fragmented efforts into a single, accountable growth system.
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Our role is to translate business objectives into clear marketing priorities, align people and partners around shared commercial goals, and ensure marketing drives revenue, not just visibility.
We work quietly, structurally, and with intent. Because real growth doesn’t come from noise. It comes from clarity.
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